Missed call text back is a professional way to respond to a missed call via text or email. It involves apologizing for missing the call, providing a reason, addressing the caller’s issue, and assuring them of a callback. You can also suggest an ideal time or alternative communication methods. Late last year we wrote a blog detailing how missed call text back can help businesses retain customers.

This single tool can return hundreds, thousands, hundreds of thousands of dollars to your business.

Learn how much are missed calls costing your business. Try our ROI Calculator: https://gracefulreach.com/roi

SMS:

1. Open Rate: SMS messages boast an impressive 98% open rate, compared to email’s 28%12. This means that almost all SMS messages are read by recipients within minutes of being received.

2. Response Rate: SMS messages have a 45% response rate, while email lags behind at just 6%13. Consumers are more likely to engage with SMS content promptly.

3. Conversion Rate: SMS campaigns achieve a 29% conversion rate, outperforming email’s 15.22%1.

4. Read Rate: Approximately 42% of SMS messages are read, whereas email messages have a read rate of 32%1.

5. ROI: SMS marketing delivers an impressive return on investment (ROI) of $10 for every $1 spent, while email yields $42 for the same investment1.

Email:

1. Preferred Channel: 59% of B2B marketers prefer email for revenue generation1. It remains a reliable communication channel.

2. Consumer Preference: 76% of consumers like receiving emails from brands, and 50% make purchasing decisions based on marketing emails1.

3. CTR: Email campaigns achieve an average click-through rate (CTR) of 3.8%1.

4. Setting Up SMS Replies for Missed Calls:

   • When customers miss a call to your business, consider implementing an SMS reply system:

     • Instant Acknowledgment: Send an automated SMS thanking them for their call and providing relevant information.

     • Call Back Option: Include a link or phone number for customers to request a callback.

     • Order Status Updates: If applicable, provide order status or appointment confirmation via SMS.

Both SMS and email have their strengths. SMS excels in immediacy and engagement, while email offers a broader canvas for detailed content.